Unit 2: Assignments – 19SP BUSN 470 Strategic Management.

Minor Project Title page with your name, course, date, and an appropriate title. You can use single or double space, Times New Roman, and 12pt font. Support your position. When all is done, give a brief conclusion. Upon citing works, add a separate reference page. Minor Case Study – MINOR CASE STUDY QUESTIONS – See Appendix: Case Analysis; and Case Analysis Boxes throughout the text – see page numbers below for more specific explanations of each point. For the Minor case now additional questions will be addressed. Following the pattern below will ensure your readiness for the next steps.

1. Introduce the organization: basic facts and current status Pg. 14 2. Specifically identify the industry, life-cycle stage and the competitors – see IBIS World database Pg. 25 3. Analyze the potential profitability of the industry Pg. 38 4.

Who has succeeded and failed in the in the industry? What are the Critical Success Factors? Pg. 38 5. What political/legal forces affect the industry? Pg. 55 6. What economic forces affect the industry? What is the market structure? Pg. 62 7. What social forces affect the industry? Pg. 81 8. What technological forces affect the industry? Pg. 87 9. What is the current firm-level or corporate-level strategy? Pg. 141 10. What is the current business-level [generic] strategy? Pg. 172 11. What are the business strategies of the major competitors? Pg. 175 12. What is the organization’s Marketing Strategy? Pg. 191 13. What is the organization’s financial position and financial strategy – how do they make and invest their money? Pg. 194 16. / 17. What are the organization’s Strengths and Weaknesses? On what competencies should they build? Pg. 215 18. / 19. What are the organization’s Opportunities and Threats? Pg. 217 20. What strategic alternatives are available to the organization? Pg. 220 21. What are the pros and cons of these alternatives? 22. Which alternative should be pursued and why? Minor Case Study Summary Instructions:This project requires you to apply the concepts and methods learned so far in the course. This is an individual project. You are to write the research paper in accordance with theAppendix: Case Analysisfound in the rear of your text, incorporating APA standards and citing a minimum of eight (8) journal sources, and/or business trade resources. For your Minor paper, your paper submission should follow the below stated composition and formatting guidelines; and be composed unto a “Word Document.” These APA additions are NOT a part of the word count that should approximate 1200-1500 words. Do not simply answer the questions; provide support and articulate a path forward. Each individual will submit their paper to the Professor via the Assignment link.

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