For this discussion, please visit the following link: https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/google-analytics-performance-marketing-case-studies/ The

 

For this discussion, please visit the following link: https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/google-analytics-performance-marketing-case-studies/

The link is a collection of Google Analytics Marketing Case Studies, Short 1-2 page case studies, discussing various companies use of Google Analytics in driving digital strategy. Your job is to pick one of the case studies, read it and answer the following questions in your discussion post:

1) Provide a 1 paragraph synopsis of the case study. What was the marketing problem of the company? 

2) What was the use of analytics to support their strategy?

3) What type of metric did they use for performance measurement and why? 

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