1. View the video “How to Sell A Product –

1. View the video “How to Sell A Product – Sell Anything to Anyone with the 4 P’s Method” by Clark Kegley/Refusing to Settle (7:32 mins).  https://www.youtube.com/watch?v=UCo3Z-y72Kg

  • Explain in a paragraph (150 words) with detail for each of the 4 P’s
  • Explain the four-part formula called the Marketing Mix and how to apply it to sales?
  • Describe the relationship between the target market and the 4 P’s
  • If there was a weakness in the marketing plan outcome would you look to the 4 P’s for a possible solution?  

2. Reply a classmate answer around 50 words( I will post later. Due on Sunday

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